Information leaflet

Survey on print media consumption in the Grand Duchy of Luxembourg

1. Selection of participants / Sampling methodology.

The survey is open to participation via three contact methods, the aim being to be as representative as possible of the population surveyed:

• Telephone recruitment
  

  ILRES dials telephone numbers that it has generated by computer using the "Random Digit Dialing" technique. This technique consists of creating telephone numbers from existing roots, i.e. taking the first allocated digits as published, for example, by the Institut Luxembourgeois de Régulation (ILR) and creating all possible number combinations from the remaining four or six digits. ILRES does not know the identity of the persons whose number it dials. If the people contacted are interested in the project, the interviewer will ask them a few questions to check that their socio-demographic profile corresponds to one of those sought for this survey and will record their e-mail address to invite them by e-mail to complete the online questionnaire.

• Recruitement via invitations sent to ILRES panellists
  

  ILRES sends invitation emails to MyPanel members based on the total number of interviews required and the socio-demographic characteristics sought for this survey.

• Door-to-door recruitment
  

  ILRES interviewers offer door-to-door participation using the "random route" method. This method involves randomly determining a starting point using GPS coordinates and following a route from this point. An attempt is then made to contact the occupants of each of the second or fourth addresses along the route and invite the person selected from among them to complete the survey. The interviewers therefore do not have the identity of the person whose door they ring to invite to take part. If the person selected agrees to take part, the interviewer hands them a tablet so that they can complete the questionnaire themselves.

2. Who is the data controller and who is involved in data processing?

Médiahuis Luxembourg S.A., EDITA S.A. and EDITPRESS Luxembourg S.A., hereinafter "the Sponsors", are joint controllers of the personal data required for this survey:

• Mediahuis Luxembourg S.A.
  31, rue de Hollerich, L-1741 Luxembourg / https://www.mediahuis.lu/fr/.
  To contact the Data Protection Officer: https://mediahuis-privacy.my.onetrust.com/webform/107f8d5a-d81d-4be4-8bd4-d0675cfeda1a/2bf1c67a-2aeb-414c-8b51-38a29ba1ea8d.

• EDITA S.A.
  115a, rue Emile Mark, L-4620 Differdange / https://www.lessentiel.lu/.
  To contact the Data Protection Officer: dpo@lessentiel.lu/

• EDITPRESS LUXEMBOURG S.A.
  7, avenue du Rock’n Roll, L-4361 Esch-sur-Alzette / https://www.editpress.lu/.
  To contact the Data Protection Officer: dpo@editpress.lu/

The Sponsors have entrusted the survey to ILRES S.A., a survey institute based at L-8070 Bertrange, 41, rue du Puits Romain, which therefore acts as a data processor. For more information about ILRES: dpo@ilres.com.

ILRES is responsible for soliciting participation in the survey using the various methods mentioned in point 1 above, collecting the responses provided by the participants, analysing these responses, anonymising them and sending the results and anonymised data to the Sponsors.

For MyPanel members (ILRES panellists) and with regard to their e-mail address and socio-demographic data processed to select the persons invited to this survey, ILRES is solely responsible for processing this personal data for selection purposes. . For further details regarding the processing carried out by ILRES on its panellists, please refer to the notice available online at https://ilres.lu/, under the heading "MyPanel members (online surveys)".

For those who are offered participation by telephone, you will find full details of how ILRES generates and dials the numbers it contacts and your rights in the notice posted on the https://ilres.lu/, page, under the "How ILRES S.A. uses your telephone number" tab.

3. What personal data will be processed, and for what purposes?

The purpose of the processing involved in this survey is to obtain reliable data on the audiences for press titles for media planning purposes, which involves understanding the socio-demographic profiles of consumers of the various press titles and how often they consult these various media.

To achieve this objective, depending on the methodology chosen, different types of data need to be processed:

• Information provided by survey participants through their responses to the questionnaire

  • The information needed to produce segmented analyses based on socio-demographic profiles: gender, age, municipality of residence, nationality, type of occupation, socio-professional category, household size and type, languages spoken, housing tenure, household income level.
  • Information relating to media consumption, such as the press titles consulted, the radio stations listened to and the frequency of their consumption. This data is needed for audience analysis.

• Information relating to the management of survey sites

  • For people recruited by telephone:

    • Phone number dialled, dates, times and results of various contact attempts (participation/refusal/no contact/off target).
    • E-mail address to which the invitation to complete the questionnaire and, if applicable, the reward voucher should be sent.
    • For those who will be doing the interview by telephone by appointment: first name and availability for recontact.
    • Participation or not in the online questionnaire and dates and times of participation, in order to manage reminders.

  • For people recruited via door-to-door:

    • Addresses visited for face-to-face recruitment, times, dates and results of these contact attempts (no-shows, refusals, participation, appointments made).
    • Telephone number to be used for quality control, if they agree to provide it for this purpose.
    • The e-mail address to which the reward voucher should be sent.

  • For people recruited via ILRES MyPanel:

    • Participation or not in the online questionnaire and dates and times of participation, in order to manage reminders.

• The information needed to manage the payment of rewards to participants.

  • Compliance with the conditions for participation (quality of responses).
  • Information about paying the reward/sending the voucher.

• The information needed to deal with requests made by data subjects, whether these relate to the processing of their data, to questions concerning the investigation or to technical aspects (Helpdesk):

  • Contact details used/provided by the person concerned.
  • Dates and times of e-mail requests and replies.
  • Content of requests and written responses.

4. What is the legal basis for this processing of personal data?

The processing of personal data involved in this study is based on the consent of the person contacted, which is requested at the beginning of the questionnaire.

You are of course free to refuse to take part in the survey and there will be no consequences, except of course the inability to claim the reward given to participants.

5. Who will have access to the personal data processed?

The personal data and information processed by ILRES will be stored via a Cloud system on servers located within the European Union. The Cloud service provider on which this information is stored has contractually agreed with ILRES not to use this data for its own purposes, as access is only necessary for the maintenance of the servers.

ILRES uses data collection software provided by NIPO Software BV, located at Amsteldijk 166, 1079 LH Amsterdam. This company will process pseudonymised data for the sole purpose of providing access to its online data collection software, without this supplier having access to respondents' e-mail addresses. Pseudonymised data is data to which a code/pseudonym is assigned, i.e. data that does not include your identifying data such as your e-mail address.

IILRES will send the data in pseudonymised form to the limited company Kantar Insights, established at B-1210 Saint-Josse-ten-Noode, 4-10 boulevard Saint-Lazare. Kantar Insights will analyse the data but will not be able to identify the participants.

Only anonymous and aggregated data will be sent to the Sponsors.

6. Are the personal data transferred outside the European Union territory

The personal data processed will not leave the territory of the European Union.

7. How long will personal data be processed?

ILRES will anonymise the data processed as soon as possible after the end of the survey, at the latest within six months of your participation.

8. What are your rights ?

All persons whose personal data is processed as part of the survey may exercise the rights set out below, in accordance with the conditions laid down in the General Data Protection Regulation:

• Right to withdraw consent: The right to withdraw at any time the consent they have given to the processing of their data, without affecting the lawfulness of the processing based on consent carried out prior to the withdrawal of consent.
• Right of access: The right to request information about their processed personal data.
• Rights of rectification and erasure: The right to request rectification of their processed personal data where it is inaccurate, and the right to request erasure of such personal data.
• Right to limit processing: The right to request that processing be restricted, either for the time necessary to verify the accuracy of certain data, or because the processing is unlawful or is no longer necessary, or finally for the time necessary to verify that, where applicable, the legitimate grounds of the data controller prevail over the interests of the person who has objected to the processing.
• Right to object: The right to object to the processing of their personal data.
• Right to data portability: The right to request that your data be transferred directly to another data controller, provided that this transfer is technically possible.
• Right to lodge a complaint with the supervisory authority: If they consider that data controllers are not respecting their rights with regard to the processing of their personal data, they may lodge a complaint with a supervisory authority. For the Grand Duchy of Luxembourg, this supervisory authority is the national Commission for data Protection (https://cnpd.public.lu)

9. How to exercise these rights?

You may submit any request relating to your rights listed above to the ILRES Data Protection Officer, either by post to ILRES, 41, rue du Puits Romain, L-8070 Bertrange, or by e-mail to DPO@ilres.com.

Please note, however, that as this data is collected without the respondent's identity being collected, processing this request will require at least the participant's e-mail address or, depending on the method of contact, their telephone number.

Please also note that the data collected will be rendered anonymous as soon as possible. It is therefore possible that this data will already have been rendered anonymous by the time you make your request, in which case your request will become pointless.

In any event, a reply will always be sent to you as soon as possible and, except in special circumstances of which you will then be informed, no later than one month following receipt of your request.